7 MUST ASK QUESTIONS BEFORE YOU OPEN A PHOTOGRAPHY STUDIO

    When I think back to the time when I wanted to grow my photography business, I remember how daunting it was to move from a small home-based studio to a full-time professional space. I know many photographers face the same dilemma when trying to take their business to the next level. Before making any big decisions like opening a studio or raising prices, it's important to ask yourself some important questions: 

1. What are your reasons for opening a studio?

• Attracting more clients
• appearing more legitimate to clients and other business owners
• Outgrowing your current space
• Fulfilling a lifelong dream

 

2. Is your photography business paying you a salary?

Until you do, you should wait to move into a studio.

 

3. Is your cost of sales currently 25% or less?

This is the benchmark to follow to be profitable as a photographer.

 

4. how many more sessions do you need to cover your costs?

I paid $450 per month for my first studio. Rent and utilities were less than one extra session away from being covered.

 

5. "How much would your average sale need to increase to cover the costs of your studio space? :

If you would need to raise your prices by more than 20% to cover the overhead, it's understandable to think that your clients may not be happy with the increase and that you may lose them."

 

6. What is your target audience, and how will you tailor your services to meet their needs and preferences?

The target audience for photography services can vary widely, from individuals seeking personal portraits to businesses needing professional product photography.

 

7. How will you ensure the quality and consistency of your photography services, including post-processing and editing?

Ensuring the quality and consistency of photography services, including post-processing and editing, is crucial for building a reputable brand and satisfying client expectations.

 

There are numerous factors to consider when opening a brick-and-mortar location. These questions are just a few to help guide you on the right path to building a thriving, profitable photography studio. If you want to open a retail location, ask yourself why it's your dream and how it aligns with your business goals and target audience.